The European C-Roads platform brings together countries and road authorities deploying Cooperative Intelligent Transport Systems (C-ITS) services. The initiative aims to improve information exchange between vehicles and road infrastructure, thereby contributing to enhanced traffic safety, better traffic flow, and faster dissemination of road event alerts to drivers. In Slovenia, these technologies are being progressively implemented by DARS through traffic infrastructure upgrades, the introduction of new communication standards, and the development of driver information services.
For this project, the Multimedia Lab prepared a series of five promotional videos that present the key elements of C-ITS technology implementation in an accessible and easy-to-understand manner. The videos cover topics such as the operation of C-ITS systems, the Promet+ mobile application, traffic and weather cameras, communication via G5 technology, and the role of transport infrastructure, including tunnels. Based on an aligned conceptual design, we wrote the scripts, conducted on-site field filming, and handled the editing, voiceover narration, audio processing, and color grading. The purpose of the videos is to familiarize the general public with these new traffic technologies and explain how they will contribute to safer and more efficient transport in the future.


Project Details
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Client:
Motorway Company in the Republic of Slovenia (DARS)
Other Partners:
LMMFE